Swing Tag Experiments
Hand Drawn initial ideas for a swing tag
Initial ideas for the shape of the swing tag. Adobe Illustrator used to create this.
Saturday 21 January 2012
Graphics Retail Project: Swing Tag Experiments
Graphics Retail Project: Swing Tag Research
Swing Tag Research
Hand-Made Swing Tags
This is a swing tag produced by Matt Bites, for homemade limoncello. I liked this design because of the use of vibrant colours. The limoncello is a bright yellow, so the swing tag incorporates yellow colour into the swing tag, but not too much so it blends in with the product. The swing tag has been designed, so it is not too busy. I like this minimalist style, I think it is effective because it allows consumers to focus is on the text on the label. The large text on the label is the name of the drink, having it written large and stylistically such as this appears like it will appeal to elder people, possibly a more adult market.
Source: http://mattbites.com/
Graphics Retail Project: Swing Tag Research
Swing Tag Research
The work entitled 'Peace, Love and Reindeer Hugs', shows how a successful logo, looks like. The surface designs of these swing tags are bright and colourful, whilst the tartan pattern on the swing tag can often be related to winter, although it has not been created in winter colours the patterns suggests winter. The use of the cartoon reindeer relates to the name, "..reindeer hugs". The designs is fun, with the use of swirly typography, a cartoon and a lightly coloured tartan pattern. The basic shape of the swing tag allows for a colourful surface which out it looking too busy. I will when creating my swing tag have to consider carefully shape and surface design, to ensure it does not look to busy.
Graphics Retail Project: Swing Tag Research
Swing Tag Research
This is a swing tag design I came across. It is an unique shape, and the design looks quite feminine. This is likely to be a swing tag for a female product because of the type of style it is done in. The floral type swirls used as a type of boarder of the swing tag, look pretty, and almost quite delicate, which could be aimed at more women than a male consumer. Brown colours are used for the swing tag, making it minimal, and not too bright. This swing tag works well, because their is not too much going on. Its a simple pattern, which necessary information put on the black and white sheet attached to the swing tag.
This is a swing tag design I came across. It is an unique shape, and the design looks quite feminine. This is likely to be a swing tag for a female product because of the type of style it is done in. The floral type swirls used as a type of boarder of the swing tag, look pretty, and almost quite delicate, which could be aimed at more women than a male consumer. Brown colours are used for the swing tag, making it minimal, and not too bright. This swing tag works well, because their is not too much going on. Its a simple pattern, which necessary information put on the black and white sheet attached to the swing tag.
Source: http://www.alibaba.com
Graphics Retail Project: Swing Tag Research - Ashley Potter
Swing Tag Research
These are swing tags created by Ashley Potter, an Illustration graduate from Plymouth University. I like these swing tags because they are simple in shape and colour, but the text gets the message across. I like the use of patterns on the swing tag, and the contrast of light blue, green, pink and grey text upon a brown background. I like how the background design, does not distract from the information trying to be given. I think the swing tag looks quite natural, and has an environmentally friendly feel about it. This is just one example of how a swing tag, can suggest a theme or idea. This logo for example looks like it is aimed at an older woman (18+) because the design is quite feminine. The colours used are quite light, which also suggest that the targeted consumers are women. I think this would better suit an adult woman, because the design is quite formal, and appears to be for a product that adults would buy. The brown card as the base, links to this idea of being green, ad highlights how he looks of a swing tag can translate to others what the shop is about.
I hope to create a swing tag for my fancy dress boutique. Looking at this will help me further my swing tag ideas.
Ashley Potter
These are swing tags created by Ashley Potter, an Illustration graduate from Plymouth University. I like these swing tags because they are simple in shape and colour, but the text gets the message across. I like the use of patterns on the swing tag, and the contrast of light blue, green, pink and grey text upon a brown background. I like how the background design, does not distract from the information trying to be given. I think the swing tag looks quite natural, and has an environmentally friendly feel about it. This is just one example of how a swing tag, can suggest a theme or idea. This logo for example looks like it is aimed at an older woman (18+) because the design is quite feminine. The colours used are quite light, which also suggest that the targeted consumers are women. I think this would better suit an adult woman, because the design is quite formal, and appears to be for a product that adults would buy. The brown card as the base, links to this idea of being green, ad highlights how he looks of a swing tag can translate to others what the shop is about.
I hope to create a swing tag for my fancy dress boutique. Looking at this will help me further my swing tag ideas.
Source of image: http://www.free-range.org.uk/
Graphics Retail Project: Final Top Side Surface Designed Net
Final Top Side Surface Designed Net
These are my final top side of the box surface designs. The net is in parts, because the whole net is too large to fit on one side of paper. I wanted to have a large net because for a fancy dress boutique, the box would be used for items such as masks which are often quite delicate and costumes which are often bulky. Upon the net are clothes, which are created for the user to cut out and dress up the ALBOE character.
After various trails I assembled the box. The image above is a prototype, made from paper. It is quite flimsy, but it allowed me to see how the final design will look once made, and what changes I may need to do to the net and surface design to make it better. What I noticed when creating the prototype is that one of the net sides was up-side down, so I had to go back to Adobe Illustrator and turn it around, so it was the right way round.
These are my final top side of the box surface designs. The net is in parts, because the whole net is too large to fit on one side of paper. I wanted to have a large net because for a fancy dress boutique, the box would be used for items such as masks which are often quite delicate and costumes which are often bulky. Upon the net are clothes, which are created for the user to cut out and dress up the ALBOE character.
After various trails I assembled the box. The image above is a prototype, made from paper. It is quite flimsy, but it allowed me to see how the final design will look once made, and what changes I may need to do to the net and surface design to make it better. What I noticed when creating the prototype is that one of the net sides was up-side down, so I had to go back to Adobe Illustrator and turn it around, so it was the right way round.
Graphics Retail Project: Final Bottom Side Surface Designed Net
Final Bottom Side Surface Designed Net
These are my final bottom side surface designs for the nets I have created. I collaged hand-made designs I previously created, and then edited in Adobe Photoshop. I also changed the colour gradient of the images, and assembled them to fit into the net. I also added the ALBOE character to the design, so a connection between the company and the packaging can be made.
Image 1 is the first surface design I created, but the net I made was too short in length.
Image 2 is my second trail of the bottom side of the box surface design.
Image 3 is the net from 'image 2' an assembled together. Once I assembled it, is when I noticed that I did not add enough tabs to the net.
Image 4 is a net with extra tab added to it.
After various trails, I have now a completed net. It was complicated getting the measurements, and overall net correct, but the outcome is quite a success.
Image 1
Image 2
Image 3
Image 3
Image 4
These are my final bottom side surface designs for the nets I have created. I collaged hand-made designs I previously created, and then edited in Adobe Photoshop. I also changed the colour gradient of the images, and assembled them to fit into the net. I also added the ALBOE character to the design, so a connection between the company and the packaging can be made.
Image 1 is the first surface design I created, but the net I made was too short in length.
Image 2 is my second trail of the bottom side of the box surface design.
Image 3 is the net from 'image 2' an assembled together. Once I assembled it, is when I noticed that I did not add enough tabs to the net.
Image 4 is a net with extra tab added to it.
After various trails, I have now a completed net. It was complicated getting the measurements, and overall net correct, but the outcome is quite a success.
Graphics Retail Project: Creating Clothes for ALBOE Character
After looking at the McDonald's 'Happy Meal' packaging, I decided I wanted to trail and experiment with the 'cutting out pieces' type game. My packaging will allow buyers to cut out items of clothing for the company character to wear. My packaging is a basic two part open top box, but I hope for the surface design to be full of design.
ALBOE clothes taken apart using Adobe Photoshop.
ALBOE clothes taken apart using Adobe Photoshop.
Here I edited the trousers of my character using a previously created collage. I used different 'Live Trace' tools on Adobe Illustrator, to create different effects on the collage.
Although it might just look like a weird shape, this is the top for the character ALBOE. I previously created some patterns on paper, so scanned them in and then edited it using Adobe Photoshop. I then went on the experimenting with Live Trace on Adobe Illustrator. It looks a little untidy, but I think once put onto the character it would look a little better.The character I previously drew and edited in Adobe Illustrator is now the company character (see previous posts), and this box will allow people to play around with dressing it up. I thought this would be a good idea because my idea is a fancy dress boutique, so having a dressing up game on the packaging is relevant to the shop idea. This will not only be a game for the children. The box is for holding costumes and outfits they purchase from the fancy dress boutique, so both adult and children customers will use this box.
(The designed pieces of clothing put onto the ALBOE character logo)
My fancy dress boutique is also not solely aimed at only a children market, I believe many adults will purchase costumes from the shop for themselves and others. These adults may be interested in something fun and this packaging will hopefully offer that plus it is something creative and playful. When thinking of fancy dress it is usually associated with playtime, or childish behaviors. Having a box such as I plan will hopefully bring out the child within in the adult buyer, as fancy often does the same.
These images show how I have progressed after creating the ALBOE Character. I will now go out to designing each of the outfits, to make them more exciting.
Graphics Retail Project: McDonalds Happy Meal Packaging
McDonald's Happy Meal Packaging
Image 1
Image 2
Although, I am not doing a fast-food store or shop that sells food, I thought the 'Happy Meal' box is a very effective example of packaging. The 'Happy Meal' box which is used in fast-food restaurant chain McDonald's, is for the children's meal they serve at the restaurant. The 'Happy Meal' started in 1979, specifically targeted at a children market, thus the food size is smaller the packaging is usually bright and very colourful as it is targeted at young children who would eat the meal.
Image 3
Image 4
The McDonald's 'Happy Meal' package also often have cut out pieces in them, which gives the buyers something to play with and amuse themselves, (see above images). The handle of the box is a yellow letter 'M' relating to the logo of the restaurant. Making a clear relationship between the packaging and the company. I think ensuring the packaging is recognisable as part of a certain company is important so people can recognise the brand.
Image 5
Image 6
Children are able to cut out tokens and characters to keep. I think it is a good idea to make the packaging fun, as it represents the product as quite enjoyable. The McDonald's 'Happy Meal' offers a meal, a plastic toy figure, but also a shaped box to entertain someone whilst they consume the contents of the box. Overall it allows the child to have an exciting fast-food experience, and also be able to see what they have completed at the end of the meal.
After seeing the McDonald's boxes I think I will trail with creating my own box with a fun surface design.
Graphics Retail Project: More Surface Design Experiments
Surface Design in Net
These are collages of previously hand-drawn designs which I edited using Adobe Photoshop. I used the gradient tool to experiment with different colours. I like the different colours, and the way this has come out. I think this will look better for the surface of the inside of the box, and then I do further experiments for the outside of the box.
These are collages of previously hand-drawn designs which I edited using Adobe Photoshop. I used the gradient tool to experiment with different colours. I like the different colours, and the way this has come out. I think this will look better for the surface of the inside of the box, and then I do further experiments for the outside of the box.
Graphics Retail Project: Development of Surface Design in Net
Development of Surface Design in Net
I scanned in the surface designs I previously created, then edited them using Adobe Photoshop. I collaged my previous hand-drawn designs, and then I used different gradient colours, fill and effects, to try and experiment with different surface designs. I like how I could incorporate some of my hand made designs into surface designs, and I think it worked quite well. I added the ALBOE character logo, so there is a relationship between the product and the shop, but I think it may look a little out of place. To further my experiments, I went on to using more colours trying to find what colours would best suit the type of people who would shop at my fancy dress boutique.
I scanned in the surface designs I previously created, then edited them using Adobe Photoshop. I collaged my previous hand-drawn designs, and then I used different gradient colours, fill and effects, to try and experiment with different surface designs. I like how I could incorporate some of my hand made designs into surface designs, and I think it worked quite well. I added the ALBOE character logo, so there is a relationship between the product and the shop, but I think it may look a little out of place. To further my experiments, I went on to using more colours trying to find what colours would best suit the type of people who would shop at my fancy dress boutique.
Graphics Retail Project: Net Surface Designs
Net Surface Designs
Below are my next surface designs. I hand created each of them then made it into a box. Under each different design is a little description of the medium I used, and whether or not I believe it is successful. Under some it make state my influence of this design, and some designs were influence my the work of other artists. There are some which I think worked really well, and I am likely to go on and make this into a surface design for my packaging.
Vertical Collaging
![[Vertical+Hold+paper+collage+on+canvas.jpg]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuijbFgyBW1Ykdf3XhkVouI6FxSqXQxVBBrjoElhi6yMo12kjYBGrgsFP2lfPJr3I201s8kMrZ10mhdT8ykoZJXVGZe3swFA6TQ7S1uo1UT_IWlc7zwFJvo7MiTUvJtsgOIjUIIfBLaqA/s1600/Vertical+Hold+paper+collage+on+canvas.jpg)
Collaging
For the pattern below I cut out images and letters from a newspaper, then stuck them onto the net of the box. I like collaging and think the design works well, for the fun themed fancy dress boutique. If I continue with collaging, I would need to take my own photographs, so I can ensure images are relevant to my shop.
Drawing
For the pattern below I used black ink pen, to do various sketches on the surface deisng. I drew a range of little picutres images, as I wanted it to be random. I like the little drawings, but I am not sure whether all of them are suited for the fun theme of the fancy dress boutique.
Mixed Material
For the pattern below I got a range of material and put them together. A piece of card, sheet of patterned tissues paper, bubble wrap and cloth which I bleached and painted, make up this surface design. I like this because this allows consumers to touch, as well as see, bringing in another one of our five senses. The different textures, makes each side of the box individual.
For the pattern below I used black ink pen, to do various sketches on the surface deisng. I drew a range of little picutres images, as I wanted it to be random. I like the little drawings, but I am not sure whether all of them are suited for the fun theme of the fancy dress boutique.
Typography
For the pattern below I cut out a range of sentences, letters and words of different sizes, typefaces and fonts. I used newspaper designs, because I like the effective it creates. With more newspaper cut out designs on the surface area, I think it would look better, because at the moment it is rather empty.Mixed Material
Drawing Faces
For the pattern below I cut faces out of a newspaper, and used fine liner pen to draw clothes, and accessories on them. I did this, because my shop is a fancy dress shop, if the surface design of the box is fun and quirky then it could work better with the theme of the shop. If I was to further experiments I would photograph my own subjects, and draw different costumes on each of them.
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