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Saturday, 21 January 2012

Graphics Retail Project: Swing Tag Research

Swing Tag Research
Hand-Made Swing Tags



favorcraver:  Homemade limoncello with slick DIY labels. Check out the details on the label making project at Matt Bites.  Love these! Maybe cause they’re such an awesome bright yellow….


This is a swing tag produced by Matt Bites, for homemade limoncello. I liked this design because of the use of vibrant colours. The limoncello is a bright yellow, so the swing tag incorporates yellow colour into the swing tag, but not too much so it blends in with the product. The swing tag has been designed, so it is not too busy. I like this minimalist style, I think it is effective because it allows consumers to focus is on the text on the label. The large text on the label is the name of the drink, having it written large and stylistically such as this appears like it will appeal to elder people, possibly a more adult market.

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