McDonald's Happy Meal Packaging
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Although, I am not doing a fast-food store or shop that sells food, I thought the 'Happy Meal' box is a very effective example of packaging. The 'Happy Meal' box which is used in fast-food restaurant chain McDonald's, is for the children's meal they serve at the restaurant. The 'Happy Meal' started in 1979, specifically targeted at a children market, thus the food size is smaller the packaging is usually bright and very colourful as it is targeted at young children who would eat the meal.
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The McDonald's 'Happy Meal' package also often have cut out pieces in them, which gives the buyers something to play with and amuse themselves, (see above images). The handle of the box is a yellow letter 'M' relating to the logo of the restaurant. Making a clear relationship between the packaging and the company. I think ensuring the packaging is recognisable as part of a certain company is important so people can recognise the brand.
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Children are able to cut out tokens and characters to keep. I think it is a good idea to make the packaging fun, as it represents the product as quite enjoyable. The McDonald's 'Happy Meal' offers a meal, a plastic toy figure, but also a shaped box to entertain someone whilst they consume the contents of the box. Overall it allows the child to have an exciting fast-food experience, and also be able to see what they have completed at the end of the meal.
After seeing the McDonald's boxes I think I will trail with creating my own box with a fun surface design.
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