Mascots for Retailers
Ronald McDonald
Ronald McDonald is the mascot or character for the global fast-food restaurant chain McDonald's. In America 1967 Ronald McDonald was created and became a trademark of McDonald's. Ronald McDonald's appears in many of the fast-food chain's television commercials, and very distinctive.
Ronald McDonald is a clown character targeted at children who eat at the restaurant. Above are some images by the McDonald's co-operation. The images show the old and the new Ronald McDonald's and show how the character has changed over time. The character is fun and often in television advertisements he goes on adventures, which captures the imagination of the children. The clown style outfit given to the character makes the character more rememberable. Dressed in the McDonald's distinctive colours; red and white, Ronald McDonald wears a red and white stripy top, yellow overalls, a big red wig and clown painted face, which makes the character stand out. Using colours which are associated with the company, in this case red and yellow, is very good for the public so they can associate the character with the brand.
Ronald McDonald looks fun and happy, which targets the young audience. I think this character really works well with the brand, as even when Ronald McDonald is not near a McDonald's shop or logo, people are able to link the relationship between Ronald McDonald and the McDonald's restaurants. The use of the McDonald's logo on Ronald McDonald's outfit is also very useful, for the public so they are able to see what this character is.
No comments:
Post a Comment