Graphics Retail Project: Creating my Net

Creating my Net

Bottom Side

Graph paper trail - Bottom Side of the box net (8x8cm)

Bottom Sides of the box net (20x10cm)

Bottom Side base of the box net (19.5x19.5cm)

Top Side

Graph paper trail - Top Side of the box net (8.3x8.3cm)

Top Side 2 and 4 of the box net (20x20cm)

Top Side 1 of the box net (20x20cm)

Top Side 3 of the box net (20x20cm)

This is my net which I first created using graph paper. Below it is the net created in Adobe Illustrator. I have decided to make my net a cube, which can open with a separate top and bottom. After researching although I found some very creative packaging designs, I decided a cube would suit my fancy dress boutique the most, then I will focus and a creative surface design. The net is divided into part as I wanted to make my box fairly large, and it could not fit on one sheet of A3 paper. As fancy dress costumes and usually quite large and bulky, I think a large size box is the most appropriate.

Graphics Retail Project: Mascots for Retailers - Ronald McDonald

Mascots for Retailers

Ronald McDonald

Ronald McDonald is the mascot or character for the global fast-food restaurant chain McDonald's. In America 1967 Ronald McDonald was created and became a trademark of McDonald's. Ronald McDonald's appears in many of the fast-food chain's television commercials, and very distinctive.

Ronald McDonald is a clown character targeted at children who eat at the restaurant. Above are some images by the McDonald's co-operation. The images show the old and the new Ronald McDonald's and show how the character has changed over time. The character is fun and often in television advertisements he goes on adventures, which captures the imagination of the children. The clown style outfit given to the character makes the character more rememberable. Dressed in the McDonald's distinctive colours; red and white, Ronald McDonald wears a red and white stripy top, yellow overalls, a big red wig and clown painted face, which makes the character stand out. Using colours which are associated with the company, in this case red and yellow, is very good for the public so they can associate the character with the brand.

Ronald McDonald looks fun and happy, which targets the young audience. I think this character really works well with the brand, as even when Ronald McDonald is not near a McDonald's shop or logo, people are able to link the relationship between Ronald McDonald and the McDonald's restaurants. The use of the McDonald's logo on Ronald McDonald's outfit is also very useful, for the public so they are able to see what this character is.

Image source: http://chrishowkerillustration.blogspot.com/2010/12/character-reference-ronald-mcdonald.html

Graphics Retail Project: Mascots for Retailers - Chewits

Mascots for Retailers

Chewits

This is Chewie the Chewitsaurus, the official character for the Sweet company 'Chewits'. The dinosaur, represents the company in many of their campaigns and adverts. Meaning frequently the character undergoes some change, as seen above. The middle image is of the dinosaur after 2009. Prior to this Chewie the Chewitsaurus looked more hand-drawn cartoon like. I think Chewie the Chewitsaurus gets the attention of young buyers because it looks fun and happy.

Having a bright and fun character can really make a product stand out, and attract the right people. The dinosaur is brightly coloured green, but I think the big smile on the reptiles face, is what makes it playful. It suggests a happiness, and an idea of fun.

Chewits are manufactured by Leaf International and images can be found on their website, http://www.leaf.eu/

Graphics Retail Project: Initial logo design ideas illustrator

Initial Logo Design Ideas Illustrator







These are my initial logo design experiments. I used Adobe Illustrator to create these, experimenting with different tools to give various effects. I like how these have turned out, but I am not sure if the designs are all really suited to a fancy dress boutique, so look too formal, or they quite boring for a costume shop which would be quite quirky and fun.

Graphics Retail Project: My Shop Idea

My Shop Idea

I have decided to create a Fancy Dress Boutique. The shop will be focused on fancy dress costumes, but also sell like bits of jewellery, fashion items, such as a normal clothing boutique. This idea means I have to look into other shops which sell similar items and try and develop my idea into a logo, and packaging.

My shop will be called 'A Little Bit Of Everything', with the abbreviation 'ALBOE'. This will appear on my logo, and any products or packaging I create. The shop will have a target audience of in particular children, but also adults. Dressing up often bring out the child in someone, so design will be quite playful and childlike. So I hope to make the logo, and packaging fun so it can target this particular audience. Colour will also be very important as the right mix of colours can be prefect when trying to target a specific audience.

During the next coming weeks I will research packaging and logos, to give me ideas of how to appropriately target my audience, as well as create effective designs.