Graphics Retail Project: Final Swing Tag Design

Final Swing Tag Design

Front

Back

This is my final swing tag design. It is in two parts, because the ALBOE character is detachable, so that users can take it apart from the information swing tag and use it to dress up with the clothes attached to the box. I like this idea of a two part swing tag, offering users something different. The design of the swing tag is fairly simple because through research I saw swing tags are often quite simple. The swing tag has the main ALBOE logo on the back, then the cartoon logo I created on the front. I wanted to write ALBOE in various ways so is looking more appealing and less repetitive. I think this is an effective logo, because it gives the information needed including the instructions on how to use the ABLOE character, and the clothes attached to the box. The ALBOE character is also present on the swing tag, so it becomes a recognisable character for users.

Graphics Retail Project: Mascots for Retailers - Chewits

Mascots for Retailers

Chewits

This is Chewie the Chewitsaurus, the official character for the Sweet company 'Chewits'. The dinosaur, represents the company in many of their campaigns and adverts. Meaning frequently the character undergoes some change, as seen above. The middle image is of the dinosaur after 2009. Prior to this Chewie the Chewitsaurus looked more hand-drawn cartoon like. I think Chewie the Chewitsaurus gets the attention of young buyers because it looks fun and happy.

Having a bright and fun character can really make a product stand out, and attract the right people. The dinosaur is brightly coloured green, but I think the big smile on the reptiles face, is what makes it playful. It suggests a happiness, and an idea of fun.

Chewits are manufactured by Leaf International and images can be found on their website, http://www.leaf.eu/

Graphics Retail Project: Toys 'R' Us Logo

Toys 'R' Us Logo

Above is the Children toys and product retailer, Toy 'R' Us' logo. Toy 'R' Us was founded in 1948, and is a very well known company, having many stores across the world. The Toy 'R' Us logo is effective because it relates well with what the company are selling. The logo is bright and colourful using a range of childlike colours to fill comic style font. This means the logo can successfully target it's audience of children because they are likely to be attracted to the brightness and fun within the logo.

This is the mascot for Toy 'R' Us called Geoffrey the Giraffe formerly known as Dr. G. Raffe. This character was created during the 50s as a representative of the company which appeared in most of the company's adverts and campaigns. This is successful because it uses a likable animal, to create something to target their young audience. The bright orange colour of the animal and the star patterns make the character fun.

Both the logo and mascot for Toy 'R' Us are effective and relate to the products which the shops sells. I think having a character really works well, as it is able to further represent the company, and give the public a cartoon figure to relate to the company.

Images from http://www.toysrus.com/