Graphics Retail Project: Final Swing Tag Design

Final Swing Tag Design

Front

Back

This is my final swing tag design. It is in two parts, because the ALBOE character is detachable, so that users can take it apart from the information swing tag and use it to dress up with the clothes attached to the box. I like this idea of a two part swing tag, offering users something different. The design of the swing tag is fairly simple because through research I saw swing tags are often quite simple. The swing tag has the main ALBOE logo on the back, then the cartoon logo I created on the front. I wanted to write ALBOE in various ways so is looking more appealing and less repetitive. I think this is an effective logo, because it gives the information needed including the instructions on how to use the ABLOE character, and the clothes attached to the box. The ALBOE character is also present on the swing tag, so it becomes a recognisable character for users.

Graphics Retail Project: Swing Tag Experiments

Swing Tag Experiments

Hand Drawn initial ideas for a swing tag

Initial ideas for the shape of the swing tag. Adobe Illustrator used to create this.

These are my swing tag experiments. I done this so I could gain a better understanding of what swings would work best. I like the experiments, and having the ALBOE character somewhere within the log works really well. Experiments, trying to find designs which work best for my swing tag. I tired to make them quite simple, because after looking at other swing tag designs, i saw simplicity as quite important.

Graphics Retail Project: Swing Tag Research

Swing Tag Research

The work entitled 'Peace, Love and Reindeer Hugs', shows how a successful logo, looks like. The surface designs of these swing tags are bright and colourful, whilst the tartan pattern on the swing tag can often be related to winter, although it has not been created in winter colours the patterns suggests winter. The use of the cartoon reindeer relates to the name, "..reindeer hugs". The designs is fun, with the use of swirly typography, a cartoon and a lightly coloured tartan pattern. The basic shape of the swing tag allows for a colourful surface which out it looking too busy. I will when creating my swing tag have to consider carefully shape and surface design, to ensure it does not look to busy.

Source: http://www.eatdrinkchic.com/

Graphics Retail Project: Swing Tag Research

Swing Tag Research

This is a swing tag design I came across. It is an unique shape, and the design looks quite feminine. This is likely to be a swing tag for a female product because of the type of style it is done in. The floral type swirls used as a type of boarder of the swing tag, look pretty, and almost quite delicate, which could be aimed at more women than a male consumer. Brown colours are used for the swing tag, making it minimal, and not too bright. This swing tag works well, because their is not too much going on. Its a simple pattern, which necessary information put on the black and white sheet attached to the swing tag.

Source: http://www.alibaba.com

Graphics Retail Project: Swing Tag Research - Ashley Potter

Swing Tag Research

Ashley Potter

These are swing tags created by Ashley Potter, an Illustration graduate from Plymouth University. I like these swing tags because they are simple in shape and colour, but the text gets the message across. I like the use of patterns on the swing tag, and the contrast of light blue, green, pink and grey text upon a brown background. I like how the background design, does not distract from the information trying to be given. I think the swing tag looks quite natural, and has an environmentally friendly feel about it. This is just one example of how a swing tag, can suggest a theme or idea. This logo for example looks like it is aimed at an older woman (18+) because the design is quite feminine. The colours used are quite light, which also suggest that the targeted consumers are women. I think this would better suit an adult woman, because the design is quite formal, and appears to be for a product that adults would buy. The brown card as the base, links to this idea of being green, ad highlights how he looks of a swing tag can translate to others what the shop is about.

I hope to create a swing tag for my fancy dress boutique. Looking at this will help me further my swing tag ideas.

Source of image: http://www.free-range.org.uk/