Graphics Retail Project: Final Swing Tag Design

Final Swing Tag Design

Front

Back

This is my final swing tag design. It is in two parts, because the ALBOE character is detachable, so that users can take it apart from the information swing tag and use it to dress up with the clothes attached to the box. I like this idea of a two part swing tag, offering users something different. The design of the swing tag is fairly simple because through research I saw swing tags are often quite simple. The swing tag has the main ALBOE logo on the back, then the cartoon logo I created on the front. I wanted to write ALBOE in various ways so is looking more appealing and less repetitive. I think this is an effective logo, because it gives the information needed including the instructions on how to use the ABLOE character, and the clothes attached to the box. The ALBOE character is also present on the swing tag, so it becomes a recognisable character for users.

Graphics Retail Project: Final Top Side Surface Designed Net

Final Top Side Surface Designed Net










These are my final top side of the box surface designs. The net is in parts, because the whole net is too large to fit on one side of paper. I wanted to have a large net because for a fancy dress boutique, the box would be used for items such as masks which are often quite delicate and costumes which are often bulky. Upon the net are clothes, which are created for the user to cut out and dress up the ALBOE character.






After various trails I assembled the box. The image above is a prototype, made from paper. It is quite flimsy, but it allowed me to see how the final design will look once made, and what changes I may need to do to the net and surface design to make it better. What I noticed when creating the prototype is that one of the net sides was up-side down, so I had to go back to Adobe Illustrator and turn it around, so it was the right way round.

Graphics Retail Project: Creating Clothes for ALBOE Character

Creating Clothes for ALBOE Character

After looking at the McDonald's 'Happy Meal' packaging, I decided I wanted to trail and experiment with the 'cutting out pieces' type game. My packaging will allow buyers to cut out items of clothing for the company character to wear. My packaging is a basic two part open top box, but I hope for the surface design to be full of design.


ALBOE clothes taken apart using Adobe Photoshop.

Here I edited the trousers of my character using a previously created collage. I used different 'Live Trace' tools on Adobe Illustrator, to create different effects on the collage.

Although it might just look like a weird shape, this is the top for the character ALBOE. I previously created some patterns on paper, so scanned them in and then edited it using Adobe Photoshop. I then went on the experimenting with Live Trace on Adobe Illustrator. It looks a little untidy, but I think once put onto the character it would look a little better.


The character I previously drew and edited in Adobe Illustrator is now the company character (see previous posts), and this box will allow people to play around with dressing it up. I thought this would be a good idea because my idea is a fancy dress boutique, so having a dressing up game on the packaging is relevant to the shop idea. This will not only be a game for the children. The box is for holding costumes and outfits they purchase from the fancy dress boutique, so both adult and children customers will use this box.

(The designed pieces of clothing put onto the ALBOE character logo)

My fancy dress boutique is also not solely aimed at only a children market, I believe many adults will purchase costumes from the shop for themselves and others. These adults may be interested in something fun and this packaging will hopefully offer that plus it is something creative and playful. When thinking of fancy dress it is usually associated with playtime, or childish behaviors. Having a box such as I plan will hopefully bring out the child within in the adult buyer, as fancy often does the same.

These images show how I have progressed after creating the ALBOE Character. I will now go out to designing each of the outfits, to make them more exciting.

Graphics Retail Project: ALBOE Logo Design Experiments

ALBOE Logo Design Experiments

Progression of creating the 3D logo design in Adobe Illustrator.

I thought I would experiment with more logo designs. I used Adobe Illustrator to create this 3D cartoon effect. I think the letters look quite playful and stand out. Fancy dress and costume shops are quite playful and fun, so the letter does go quite well. I think it is bold and stands out. If I continue to using this design, I would need to neaten it up a little first.

Graphics Retail Project: A Little Bit Of Everything Logo Experiments

A Little Bit Of Everything Logo Experiments

These are just a few doodles, of experimental logos. I think the little character in the bottom left hand-side corner could work well as a character logo with development. The text in the center reading 'A Little Bit Of Everything' also I think has the potential to be a better logo design.