Toys 'R' Us Logo
Above is the Children toys and product retailer, Toy 'R' Us' logo. Toy 'R' Us was founded in 1948, and is a very well known company, having many stores across the world. The Toy 'R' Us logo is effective because it relates well with what the company are selling. The logo is bright and colourful using a range of childlike colours to fill comic style font. This means the logo can successfully target it's audience of children because they are likely to be attracted to the brightness and fun within the logo.
This is the mascot for Toy 'R' Us called Geoffrey the Giraffe formerly known as Dr. G. Raffe. This character was created during the 50s as a representative of the company which appeared in most of the company's adverts and campaigns. This is successful because it uses a likable animal, to create something to target their young audience. The bright orange colour of the animal and the star patterns make the character fun.
Both the logo and mascot for Toy 'R' Us are effective and relate to the products which the shops sells. I think having a character really works well, as it is able to further represent the company, and give the public a cartoon figure to relate to the company.
Images from http://www.toysrus.com/
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