Mascots for Retailers
Monopoly Mascot
The Mascot for the Monopoly board game is Rich "Uncle" Pennybags, but many people just know him as the character Mr. Monopoly. The character is dressed appropriately to its name. Wearing a black top hat and a suit. This makes it easier when people are looking at the character to remember it's name. The clothes in which it wears unlike some other company mascots, are not brightly coloured. Which gives a feeling this game is not only for children. As this is a family game, it is quite appropriate that the character targets the whole family regardless of gender or age. So the simple and more realistic colours of the outfits worn by Rich "Uncle" Pennybags reaches out to that broad audience.
In many pictures where I have seen this character it poses in a jump or more energetic pose. This suggests that the game is exciting, and fun. Again reaching out to an audience who want to play a game and have fun. I think this logo works well, and it is recognisable for the public.
Image Source: All images from http://photoshopcandy.com/2010/02/05/monopoly-revolution-in-design-concept/
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