Graphics Retail Project: Mascots for Retailers - Green Giant

Mascots for Retailers

Green Giant

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The Green Giant character was introduced in 1928, for the canned vegetable company, Green Giant formerly known as Le Sueur. The company is best known for it's corn and green peas, so the character is large and green. Making a relationship between colour and products is important and I think making the giant green not only fits the name of the company, "Green Giant", but also the peas which it's best know for manufacturing. Although, the character is a giant, through facial expressions the character looks friendly and welcoming. The character also suggests the company's produce is wholesome and makes eaters stronger, because of its stature. The Green Giant character shows how the quality of what is being sold, can be suggested with a company mascot.

Image sources: 1. Green giant can ; 2. Green Giant Poster