Graphics Retail Project: Mascots for Retailers - Monopoly Mascot

Mascots for Retailers

Monopoly Mascot

The Mascot for the Monopoly board game is Rich "Uncle" Pennybags, but many people just know him as the character Mr. Monopoly. The character is dressed appropriately to its name. Wearing a black top hat and a suit. This makes it easier when people are looking at the character to remember it's name. The clothes in which it wears unlike some other company mascots, are not brightly coloured. Which gives a feeling this game is not only for children. As this is a family game, it is quite appropriate that the character targets the whole family regardless of gender or age. So the simple and more realistic colours of the outfits worn by Rich "Uncle" Pennybags reaches out to that broad audience.

In many pictures where I have seen this character it poses in a jump or more energetic pose. This suggests that the game is exciting, and fun. Again reaching out to an audience who want to play a game and have fun. I think this logo works well, and it is recognisable for the public.

Image Source: All images from http://photoshopcandy.com/2010/02/05/monopoly-revolution-in-design-concept/

Graphics Retail Project: Mascots for Retailers - Green Giant

Mascots for Retailers

Green Giant

Image 1

Image 2

The Green Giant character was introduced in 1928, for the canned vegetable company, Green Giant formerly known as Le Sueur. The company is best known for it's corn and green peas, so the character is large and green. Making a relationship between colour and products is important and I think making the giant green not only fits the name of the company, "Green Giant", but also the peas which it's best know for manufacturing. Although, the character is a giant, through facial expressions the character looks friendly and welcoming. The character also suggests the company's produce is wholesome and makes eaters stronger, because of its stature. The Green Giant character shows how the quality of what is being sold, can be suggested with a company mascot.

Image sources: 1. Green giant can ; 2. Green Giant Poster

Graphics Retail Project: Mascots for Retailers - Ronald McDonald

Mascots for Retailers

Ronald McDonald

Ronald McDonald is the mascot or character for the global fast-food restaurant chain McDonald's. In America 1967 Ronald McDonald was created and became a trademark of McDonald's. Ronald McDonald's appears in many of the fast-food chain's television commercials, and very distinctive.

Ronald McDonald is a clown character targeted at children who eat at the restaurant. Above are some images by the McDonald's co-operation. The images show the old and the new Ronald McDonald's and show how the character has changed over time. The character is fun and often in television advertisements he goes on adventures, which captures the imagination of the children. The clown style outfit given to the character makes the character more rememberable. Dressed in the McDonald's distinctive colours; red and white, Ronald McDonald wears a red and white stripy top, yellow overalls, a big red wig and clown painted face, which makes the character stand out. Using colours which are associated with the company, in this case red and yellow, is very good for the public so they can associate the character with the brand.

Ronald McDonald looks fun and happy, which targets the young audience. I think this character really works well with the brand, as even when Ronald McDonald is not near a McDonald's shop or logo, people are able to link the relationship between Ronald McDonald and the McDonald's restaurants. The use of the McDonald's logo on Ronald McDonald's outfit is also very useful, for the public so they are able to see what this character is.

Image source: http://chrishowkerillustration.blogspot.com/2010/12/character-reference-ronald-mcdonald.html

Graphics Retail Project: Mascots for Retailers - Chewits

Mascots for Retailers

Chewits

This is Chewie the Chewitsaurus, the official character for the Sweet company 'Chewits'. The dinosaur, represents the company in many of their campaigns and adverts. Meaning frequently the character undergoes some change, as seen above. The middle image is of the dinosaur after 2009. Prior to this Chewie the Chewitsaurus looked more hand-drawn cartoon like. I think Chewie the Chewitsaurus gets the attention of young buyers because it looks fun and happy.

Having a bright and fun character can really make a product stand out, and attract the right people. The dinosaur is brightly coloured green, but I think the big smile on the reptiles face, is what makes it playful. It suggests a happiness, and an idea of fun.

Chewits are manufactured by Leaf International and images can be found on their website, http://www.leaf.eu/