Graphics Retail Project: Mascots for Retailers

Mascots for Retailers

A Few Recognisable Characters

KFC

In 1930 Harland David "Colonel" Sanders created fast-food restaurant chain 'Kentucky Fried Chicken' now more widely known as KFC. The founder of the restaurant still remains an iconic figure, and his image (look above) appears in KFC advertisements, campaigns and usually near the the brand's logo. Whilst only using the colours, red, white and black which appear in many logo designs (for example street clothing brand OBEY), this character is distinctive. Many brands create a mascot with a smiling face, such as this to convey a feeling of happiness and joy in the product. It also helps to give off a positive feel, and can be used to target perspective buyers.
Image source: http://www.kfc.com/

Haribo

Haribo is one of the largest confectionery producers in the world. Started in the 1920s, Hans Riegel Sr. began producing confectionery. Now the company is known globally with factories across the world. And the Haribo Kid is a cartoon representative for the company. The character dress in red, holds the Haribo logo as a sign in it's arm, highlighting the company it represents. It is also a young boy, which relates to some of the company slogans. The English slogan for the company is 'Kids and grown-ups love it so – the happy world of Haribo', having a young child as on of the company mascots emphasis the brand's slogan, of 'kids' and a 'happy world'. A lot of mascot a quite positive and red coloured clothes and smile help to transfer this through the image. I think this is a successful logo, and shows how it is good for a logo or company mascot to relate to the message you are trying to put across. The Haribo brand has done this well.

Image source: http://www.hippyshopper.com



(Other very recognisable company characters include the mascots for Pringles, Milky Way kid, Coco Pops monkey and Tony the Tiger for Frosties cereal.)