Mascots for Retailers
Chewits
This is Chewie the Chewitsaurus, the official character for the Sweet company 'Chewits'. The dinosaur, represents the company in many of their campaigns and adverts. Meaning frequently the character undergoes some change, as seen above. The middle image is of the dinosaur after 2009. Prior to this Chewie the Chewitsaurus looked more hand-drawn cartoon like. I think Chewie the Chewitsaurus gets the attention of young buyers because it looks fun and happy.
Having a bright and fun character can really make a product stand out, and attract the right people. The dinosaur is brightly coloured green, but I think the big smile on the reptiles face, is what makes it playful. It suggests a happiness, and an idea of fun.
Chewits are manufactured by Leaf International and images can be found on their website, http://www.leaf.eu/
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