RAJA SANDHU - LOGO MAN
Raja Sandhu is an internationally well known designer specialising in brand design. His client list spans to well over 2000, including big names such as Disney, Hasbro and rapper Snoop Dog. In 2009 Sandhu won 'Best Designer Canada', and his logos have appeared in many publications. He is a successful logo designer and i really like a lot of his different logos. A lot of his designs are quite simple using only a selected number of colours, yet the logos are skilful, and stand out from other logos. Below are little analysis of three of his logos.
LUDOS LOGO
This is the logo for the online retailer of innovative products; LUDOS. This is a pictorial logo, which uses WhimsyTT typeface, to create the letters LUDOS, to produce the character in the logo. The Latin for 'games' is LUDOS, which is clever as this then makes the image. The typeface is fun, which means it doesn't need to have funky colours to make it stand out. It has been done in black bold letters and the logo is a clever design. Although, I am not creating a game shop, this logo is really good. I think it is it very successful because it has created a logo, which is different and utilises the company name.
This logo will influence me to making my logo more creative. I think I will try to be more creative as this will make the logo unique and stand out.
The letters below were used to create the face:
ASHLEY- THE MUSIC
This logo is for Ashley- the music. It is a typo graphic logo, which uses bold sans-serif font. The logo heavily relates to the company, and when looking at it you can probably guess what it is. The use of the image of the guitar incorporated into the first letter of the company makes the relationship between the logo and company more recognisable. This is a fairly simple logo, which has skilfully incorporated text and graphics. I believe this logo is successful because it is recognisable, but also clever. The black colour of the text, allows the guitar which is in white to be seen. The use of contrasting colours helps for different parts of the logo, stand out. This logo targets its music audience because by looking at it you can take a good guess what the company is.
JCK LANDSCAPING CO.
This is the logo for JCK Landscaping co. This logo heavily relates to the company, as it is a landscaping company the use of a pictorial logo allows a link to be made. The logo uses the Danube typeface to create the letters 'J', 'C', and 'K', (which are also the initials of the company) these letters then make up the body of the character in the logo. Below are the individuals letters used and the typeface it was done in:
This logo has been cleverly created, using the company's initial makes it unique and different. The adding of the spade, and green grass, makes it evident that this is a logo for a company that does gardening or landscaping. This logo uses only two colours, the bold black makes the man and his utensils and the green colour is used for the grass. Using green for the grass makes the grass and the man stand out from each other. And as green is the only bright colour in the logo, it ensures that the grass stands out. In doing this we are able to recognise that this company has got something to do with grass.
Looking at this logo I am able to see the importance of making certain elements of a logo stand out more than others. Also making your logo relate to your company is important, and this logo achieves this. The logo has been successful in making to logo unique for the company, and stand out as a logo.
CREDIT: Information about Raja Sandhu and his logos can be found here http://www.rajasandhu.com/
No comments:
Post a Comment